If your skin is looking a little lacklustre, you’re not alone. Dullness, dryness, and a compromised skin barrier can all contribute to a complexion that feels anything but radiant. Whether it’s due to environmental stressors, dehydration, or a build-up of dead skin cells, achieving a bright and glowing complexion often starts with the right cleanser.
Brightening cleansers are designed to work in various ways, from gentle exfoliation and hydration to barrier support and tackling pigmentation. But not all formulas are created equal, and choosing one tailored to your skin type and needs is essential for the best results.
In this guide, we’ll take you through the top five brightening cleansers available today, exploring how they work and who they’re best suited for.
Click on the links below to jump to that section:
- Five top brightening cleansers for enhanced luminosity
Read our brightening cleanser recommendations.
- Choosing the best brightening cleanser for your skin type: Our tips
We provide tips on choosing the best brightening cleansers for your skin type.
- Application and usage tips
Find out more about how to use a brightening cleanser.
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Frequently asked questions
We answer common queries on brightening cleansers.
Discover the 5 Best Brightening Cleansers for Enhanced Luminosity
1. Skingredients PreProbiotic Cleanse Hydrating Cleanser
The Skingredients PreProbiotic Cleanse is a hydrating cleanser that’s as clever as it sounds. Formulated with prebiotics, probiotics, and polyhydroxy acids (PHAs), it supports the skin’s microbiome while gently exfoliating for a smoother, brighter complexion.
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Shop the Skingredients PreProbiotic cleanse hydrating cleanser.
2. CeraVe Hydrating Cleanser
CeraVe Hydrating Cleanser is a favourite among skincare fanatics for a reason. Packed with ceramides and hyaluronic acid, it’s perfect for those with dry or sensitive skin seeking a boost of hydration while maintaining their skin barrier.
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3. IMAGE Iluma Intense Brightening Exfoliating Cleanser
IMAGE’s Iluma Brightening Cleanser is a powerhouse for tackling dullness and uneven skin tone. With a combination of gentle exfoliating enzymes and brightening agents, it helps reveal a more radiant complexion.
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Shop the IMAGE Iluma intense brightening exfoliating cleanser.
4. CeraVe SA Smoothing Cleanser
If you’re dealing with clogged pores or rough skin texture, the CeraVe SA Smoothing Cleanser could be your new best friend. Featuring salicylic acid and ceramides, this cleanser exfoliates while strengthening the skin barrier.
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5. IMAGE Vital C Hydrating Facial Cleanser
This creamy, citrus-scented cleanser from IMAGE is packed with vitamin C, antioxidants, and hydrating ingredients to restore radiance to dry, dull skin.
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Choosing the Best Brightening Cleanser for Your Skin Type
Dry Skin
If your skin tends to feel tight or flaky, hydration is key. Look for cleansers that prioritise moisture while maintaining your skin’s barrier.
Recommendations:
- Skingredients PreProbiotic Cleanse
- CeraVe Hydrating Cleanser
- IMAGE Vital C Hydrating Facial Cleanser
Read our full guide on achieving deep hydration with CeraVe.
Oily or Acne-Prone Skin
For those dealing with excess oil or clogged pores, exfoliating cleansers can help keep breakouts at bay while enhancing brightness.
Recommendations:
Sensitive Skin
Sensitive skin requires a gentle touch. Focus on barrier-supporting cleansers that avoid common irritants like fragrance or harsh exfoliants.
Recommendations:
Shop our complete range of products for sensitive skin here.

Product Application and Usage Tips
To maximise the benefits of your brightening cleanser, follow these tips:
- Use lukewarm water to avoid stripping your skin.
- Apply exfoliating cleansers as a micro-mask 2–3 times per week.
- Massage cream cleansers into your skin for at least 60 seconds to enhance their efficacy.
- Pat your skin dry with a clean towel to avoid introducing bacteria.
- Follow with a hydrating serum or hyaluronic acid moisturiser while your skin is still damp for optimal hydration.
- Always apply SPF during the day, especially if you’re using exfoliating acids or retinol.
For a brightening routine, pair your cleanser with a vitamin C serum and a moisturiser designed for your skin type.

Frequently Asked Questions
What are the best brightening ingredients?
- Vitamin C: Fights dullness and promotes an even skin tone
- Retinol: Supports skin renewal and reduces pigmentation
- Niacinamide: Enhances barrier function and evens out skin tone
- Exfoliating acids: Kojic acid, azelaic acid, and glycolic acid are effective for removing dead skin cells
- Ceramides and probiotics: Strengthen the skin barrier
- Plant extracts: Ingredients like aloe vera and green tea offer soothing and antioxidant benefits
How do cleansers brighten the skin?
Cleansers enhance brightness by:
- Hydrating and plumping the skin
- Exfoliating dead cells to reveal a smoother surface
- Targeting pigmentation and uneven skin tone
- Supporting the skin’s barrier
- Minimising and unclogging pores
Which cleansers are good for men’s skin?
Men’s skin is often thicker and oilier, so a gentle exfoliating cleanser like CeraVe SA Smoothing Cleanser or Clarins Men Active Face Wash is a great choice. Pair with a lightweight moisturiser to keep the skin balanced and hydrated.