• Free shipping on orders over €54.99

  • Free Treat in every order

The Top 5 Brightening Cleansers | Choosing the Best Cleanser for Your Skin

Andy Lynch |

Home > Advice Hub > Skincare Advice > Cleanser Advice > The Top 5 Brightening Cleansers

If your skin is looking a little lacklustre, you’re not alone. Dullness, dryness, and a compromised skin barrier can all contribute to a complexion that feels anything but radiant. Whether it’s due to environmental stressors, dehydration, or a build-up of dead skin cells, achieving a bright and glowing complexion often starts with the right cleanser.

Brightening cleansers are designed to work in various ways, from gentle exfoliation and hydration to barrier support and tackling pigmentation. But not all formulas are created equal, and choosing one tailored to your skin type and needs is essential for the best results.

In this guide, we’ll take you through the top five brightening cleansers available today, exploring how they work and who they’re best suited for.

Discover the 5 Best Brightening Cleansers for Enhanced Luminosity

1. Skingredients PreProbiotic Cleanse Hydrating Cleanser

The Skingredients PreProbiotic Cleanse is a hydrating cleanser that’s as clever as it sounds. Formulated with prebiotics, probiotics, and polyhydroxy acids (PHAs), it supports the skin’s microbiome while gently exfoliating for a smoother, brighter complexion.

Benefits
  • Balances and supports the skin’s natural barrier.
  • Gentle exfoliation suitable for sensitive skin.
  • Hydrates and softens.
Downsides
  • May not be strong enough for oily or acne-prone skin.
Skingredients PreProbiotic Cleanse Hydrating Cleanser

Shop the Skingredients PreProbiotic cleanse hydrating cleanser.

2. CeraVe Hydrating Cleanser

CeraVe Hydrating Cleanser is a favourite among skincare fanatics for a reason. Packed with ceramides and hyaluronic acid, it’s perfect for those with dry or sensitive skin seeking a boost of hydration while maintaining their skin barrier.

Benefits
  • Intensely hydrating, making it ideal for dry skin
  • Fragrance-free and non-irritating
  • Restores and maintains the skin’s natural barrier
Downsides
  • May not offer enough exfoliation for oily or acne-prone skin types
CeraVe Hydrating Cleanser

Shop the CeraVe hydrating cleanser.

3. IMAGE Iluma Intense Brightening Exfoliating Cleanser

IMAGE’s Iluma Brightening Cleanser is a powerhouse for tackling dullness and uneven skin tone. With a combination of gentle exfoliating enzymes and brightening agents, it helps reveal a more radiant complexion.

Benefits
  • Enzymatic exfoliation brightens without irritation
  • Fights pigmentation and uneven tone
  • Suitable for oily or acne-prone skin
Downsides
  • May feel too strong for very sensitive skin.
IMAGE ILuma Intense Brightening Exfoliating Cleanser

Shop the IMAGE Iluma intense brightening exfoliating cleanser.

4. CeraVe SA Smoothing Cleanser

If you’re dealing with clogged pores or rough skin texture, the CeraVe SA Smoothing Cleanser could be your new best friend. Featuring salicylic acid and ceramides, this cleanser exfoliates while strengthening the skin barrier.

Benefits
  • Gently exfoliates and smooths the skin
  • Non-drying formula
  • Effective for oily or acne-prone skin
Downsides
  • Not ideal for extremely dry or sensitive skin
CeraVe SA Smoothing Cleanser

Shop the CeraVe cleanser here.

5. IMAGE Vital C Hydrating Facial Cleanser

This creamy, citrus-scented cleanser from IMAGE is packed with vitamin C, antioxidants, and hydrating ingredients to restore radiance to dry, dull skin.

Benefits
  • Infused with brightening and hydrating ingredients
  • Creamy, non-stripping formula
  • Protects against free radicals
Downsides
  • May not offer enough exfoliation for oily skin types
IMAGE Vital C Hydrating Facial Cleanser

Shop the IMAGE Vital C hydrating facial cleanser here.

Choosing the Best Brightening Cleanser for Your Skin Type

Dry Skin

If your skin tends to feel tight or flaky, hydration is key. Look for cleansers that prioritise moisture while maintaining your skin’s barrier.

Recommendations:

Read our full guide on achieving deep hydration with CeraVe.

Oily or Acne-Prone Skin

For those dealing with excess oil or clogged pores, exfoliating cleansers can help keep breakouts at bay while enhancing brightness.

Recommendations:

Sensitive Skin

Sensitive skin requires a gentle touch. Focus on barrier-supporting cleansers that avoid common irritants like fragrance or harsh exfoliants.

Recommendations:

Shop our complete range of products for sensitive skin here.

Asian woman cleaning face front of mirror

Product Application and Usage Tips

To maximise the benefits of your brightening cleanser, follow these tips:

  • Use lukewarm water to avoid stripping your skin.
  • Apply exfoliating cleansers as a micro-mask 2–3 times per week.
  • Massage cream cleansers into your skin for at least 60 seconds to enhance their efficacy.
  • Pat your skin dry with a clean towel to avoid introducing bacteria.
  • Follow with a hydrating serum or hyaluronic acid moisturiser while your skin is still damp for optimal hydration.
  • Always apply SPF during the day, especially if you’re using exfoliating acids or retinol.

For a brightening routine, pair your cleanser with a vitamin C serum and a moisturiser designed for your skin type.

Woman takes care of face applying gel cleanser in bathroom

Frequently Asked Questions

What are the best brightening ingredients?

  • Vitamin C: Fights dullness and promotes an even skin tone
  • Retinol: Supports skin renewal and reduces pigmentation
  • Niacinamide: Enhances barrier function and evens out skin tone
  • Exfoliating acids: Kojic acid, azelaic acid, and glycolic acid are effective for removing dead skin cells
  • Ceramides and probiotics: Strengthen the skin barrier
  • Plant extracts: Ingredients like aloe vera and green tea offer soothing and antioxidant benefits

How do cleansers brighten the skin?

Cleansers enhance brightness by:

  • Hydrating and plumping the skin
  • Exfoliating dead cells to reveal a smoother surface
  • Targeting pigmentation and uneven skin tone
  • Supporting the skin’s barrier
  • Minimising and unclogging pores

Which cleansers are good for men’s skin?

Men’s skin is often thicker and oilier, so a gentle exfoliating cleanser like CeraVe SA Smoothing Cleanser or Clarins Men Active Face Wash is a great choice. Pair with a lightweight moisturiser to keep the skin balanced and hydrated.